Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Shabana Azmi recalls disturbing incidents with Parveen Babi on film sets; says, “She used to eat two grapes and say that I am bursting”

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In a poignant and revealing interview with Filmfare YouTube, Shabana Azmi reflected on her experiences with the enigmatic yet troubled Parveen Babi, one of the most glamorous stars of her time. Azmi, known for her candid insights, recounted moments on film sets where Parveen’s declining mental health became alarmingly visible.

“I saw Parveen Babi going mad in front of my eyes. We were doing a Prakash Mehra film, Jwalamukhi, and we were on the set, and she suddenly looked to the chandelier and started screaming, ‘This chandelier is going to fall on me,’” Azmi recalled. The haunting memory painted a vivid picture of Parveen's distress. Azmi also mentioned incidents from the sets of Ashanti, where Babi's eating habits had drastically changed. “She used to eat two grapes and say that I am bursting,” she added, pointing toward possible symptoms of severe anxiety or an eating disorder.

The veteran actress also described a moment involving actress Zeenat Aman that left her with deep concern. “She went and stood behind her and looked at her in a very strange kind of manner,” Azmi said, underlining how erratic behavior had begun to emerge in Parveen's interactions.

These stories not only highlight the intensity of Parveen Babi’s inner turmoil but also reflect the silence that often surrounded such issues in the film industry during the '70s and '80s. “We never talked about this,” Azmi admitted. “She was always speaking about esoteric things, discussing books, and she was a big star, but she never played the star as such, but she was in quest of an intellect that didn’t really come easy to her, but she was struggling with something.”

Parveen Babi’s life continues to evoke conversations around fame, isolation, and mental health. In opening up, Azmi not only paid tribute to a complex co-star but also nudged forward the much-needed discourse on mental health in the entertainment world.

Also Read: Eid 2025: Shabana Azmi, Javed Akhtar celebrate with Farhan, Zoya and family



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