Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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‘It feels deeply human’: Andor’s Genevieve O’Reilly on turning a tiny Star Wars role into one of its biggest

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In 2005, O’Reilly joined the Star Wars galaxy as the younger version of Rebel leader Mon Mothma. Now in Andor, the Irish-Australian actor gets her turn in the spotlight

“I swear I got the job because I was the palest person in Sydney,” Genevieve O’Reilly says of the fateful day, more than 20 years ago, when she took a meeting with a casting agent for Star Wars.

At the turn of the millennium, the newly opened Fox Studios was luring major productions to Australia; from Moulin Rouge to the Matrix trilogy, it wasn’t unusual to see a recent Nida graduate or sun-kissed soap star filling out a scene behind a Hollywood A-lister. O’Reilly, who was born in Dublin, but grew up in Adelaide then moved to Sydney to study acting, was one among many.

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