Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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‘I stopped talking to my parents – and life opened up’: Heather Graham on family, ageing and ‘creepy’ film-makers

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The actor has seen the best and worst of Hollywood, from directors like Paul Thomas Anderson to the notorious Harvey Weinstein. She talks about her #MeToo moment, her difficult childhood and her new movie, Chosen Family

For almost all her life, Heather Graham says, she was a “people pleaser”. It was encouraged in childhood, she says, this obligation to put others’ needs above her own, and it endured even after the 1997 film Boogie Nights had made her a star and she had severed all contact with her “judgmental, authoritarian” parents.

Now 55, Graham was in her 40s before she recognised her self-sabotaging tendencies, and tried to correct course. “I realised, no, actually I can just ask myself, ‘What do I want?’ and make myself happy,” she says over Zoom from her home in Los Angeles. “I wish I could have had this when I was 20 or 15. If I wasn’t trying to please other people, what would I have done?” It affected her romantic life and sometimes her work. “There were moments where I feel like I could have stood up for myself more,” she says.

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