Animol review – gritty young offenders drama challenges conventional machismo

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Institutional menace and an idealistic take on redemption sit side-by-side in Top Boy actor Ashley Walters’ empathic and occasionally over-earnest film The lawless brutality of a young offender institution is the setting for this British movie written by Marching Powder ’s Nick Love and directed by Ashley Walters. It’s a place where terrified newbies realise they can survive only by abandoning their innocence and decency, and submitting to the gang authority of a psycho top G, naturally involving a horrible loyalty test. This is a place where drugs arrive by drone, where facially tattooed men meet each other’s gaze with a cool opaque challenge in the canteen, and where the cues and balls on the recreation area’s pool table have only one purpose: to give someone a three-month stay in the hospital wing while underpaid guards in lanyards and ill-fitting v-neck jumpers look the other way. Continue reading... from Film | The Guardian https://ift.tt/CLu4l65 via IFTTT
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Crocs welcomes Rashmika Mandanna as India ambassador

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Crocs has officially announced the onboarding of popular Indian actress Rashmika Mandanna as its brand ambassador for India. This collaboration marks a significant step for Crocs in strengthening its connection with the Indian market. The ambassadorship kicks off with the launch of the "Your Crocs. Your Story. Your World." campaign. Rashmika Mandanna will be the face of the Indian edition of this global campaign, embodying the essence of expressing personal stories through unique style.

“Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”

Yann Le Bozec, head of Crocs international marketing, shared, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”

 

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Sharing his thoughts, Akshat Gupt, CCO and co-founder, Kulfi Collective, said: “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz as a storytelling device—one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”

The campaign is set to be comprehensive, with a 360-degree approach. This strategic move by Crocs aims to leverage Rashmika Mandanna's widespread popularity and influence further to enhance the brand's presence and appeal in India.

Also Read: Rashmika Mandanna kicks off shooting for Maddock Films Thama in scenic Ooty



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