20th anniversary EXCLUSIVE: Madhur Bhandarkar says corporate booking, in a healthy manner, began with Corporate: "Half-day was declared in some offices; employees were encouraged to watch the film"; reveals, "Many people STOPPED consuming soft drinks after watching it!"

Corporate (2006) completed 20 years on July 7 and it’s a film that Madhur Bhandarkar considers his favourite. Starring Bipasha Basu, Kay Kay Menon, Raj Babbar and Rajat Kapoor, the film was loved for its subject, shocking climax, performances, music, etc. Despite dealing with the complex worlds of corporate business and the stock market, the narrative was easy to understand, an aspect that was widely praised by audiences and critics alike. On Corporate’s 20th anniversary, Madhur Bhandarkar went down memory lane and shared fascinating trivia. You had made Page 3 (2005) and it was a sleeper-hit. What made you make a film on the corporate world at that stage? Corporate was a film which was ahead of its time. It was a very different world for me. I didn’t have a story. The title fascinated me and I decided to make Corporate, obviously based on the corporate world. I collaborated with writer Manoj Tyagi, who had written Satta (2003) and Page 3 with me. He was an MBA guy and had a lot of kn...

Crocs welcomes Rashmika Mandanna as India ambassador

Crocs has officially announced the onboarding of popular Indian actress Rashmika Mandanna as its brand ambassador for India. This collaboration marks a significant step for Crocs in strengthening its connection with the Indian market. The ambassadorship kicks off with the launch of the "Your Crocs. Your Story. Your World." campaign. Rashmika Mandanna will be the face of the Indian edition of this global campaign, embodying the essence of expressing personal stories through unique style.

“Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”

Yann Le Bozec, head of Crocs international marketing, shared, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”

 

View this post on Instagram

  A post shared by Crocs India (@crocsindia)

Sharing his thoughts, Akshat Gupt, CCO and co-founder, Kulfi Collective, said: “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz as a storytelling device—one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”

The campaign is set to be comprehensive, with a 360-degree approach. This strategic move by Crocs aims to leverage Rashmika Mandanna's widespread popularity and influence further to enhance the brand's presence and appeal in India.

Also Read: Rashmika Mandanna kicks off shooting for Maddock Films Thama in scenic Ooty



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/v5lxUaV
via IFTTT

Comments

Popular posts from this blog

The Miracle Club review – Maggie Smith can’t save this rocky road trip to Lourdes

‘I lost a friend of almost 40 years’: Nancy Meyers pays tribute to Diane Keaton

Malaika Arora scolds 16-year-old dancer for inappropriate gestures: “He is winking, giving flying kisses”