Vidya Balan named brand ambassador for Welspun’s new 360° campaign

-
Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
Post a Comment

SCOOP: Hunterrr makers eyeing 10th-anniversary re-release; set to be the first sex comedy to join the re-release trend

-

The re-release era is going on in full force and films of various genres are coming back on the big screen. Most of the re-releases are not getting the desired response. Yet, the trend continues, more so after the surprise success of films like Rockstar, Laila Majnu, Tumbbad, Yeh Jawaani Hai Deewani and above all, Sanam Teri Kasam, which is the highest re-release grosser. Now, it has come to light that one more film is getting ready to be back in cinemas – Hunterrr (2015).

A source told Bollywood Hungama, “Hunterrr will complete 10 years on March 20. The film has a recall value due to its subject, sex scenes, performances and ensemble cast. Hence, the makers are planning to re-release the film on this joyous occasion.”

The source continued, “Once the plan is confirmed, the makers will look for an apt release date. It now remains to be seen if it arrives this Friday – March 20 – or on a later date.”

An industry insider commented, “Until now, family-friendly films have mainly got a re-release. Very few ‘A’ rated films have had a re-run like Sarfarosh, Satya, Gangs Of Wasseypur, Ghulam, etc. Moreover, Hunterrr stands out from these adult films as it’s a sex comedy. In fact, this genre hasn’t produced any significant film in a long time and there’s an audience for it. Hence, it won’t be a surprise if Hunterrr also becomes a sleeper re-release success.”

Hunterrr starred Gulshan Devaiah, Radhika Apte, Sai Tamhankar and Veera Saxena and was about a sex addict man and his various adventures. It was directed by Harshvardhan Kulkarni, who later made Badhaai Do (2022).

Meanwhile, this Friday saw the re-release of memorable Aamir Khan films like 3 Idiots, Akele Hum Akele Tum, Dangal, Dhoom 3, Dil, Dil Chahta Hai, Fanaa, Ghajini, Ghulam, Hum Hain Rahi Pyaar Ke, Jo Jeeta Wohi Sikandar, Laal Singh Chaddha, Lagaan, PK, Raja Hindustani, Rang De Basanti, Sarfarosh, Taare Zameen Par, Talaash etc. The Aamir Khan film festival has been held to celebrate the superstar’s 60th birthday. Next week will see the re-release of Yaariyan (2014). Half Girlfriend (2017) is expected to be released in April. Awarapan (2007) and Aashiqui 2 (2013) are also in the queue to arrive in cinemas again. Bollywood Hungama broke the news a few days back that Sanjay Dutt-starrer Jung (2000) will re-release on May 9 to coincide with its 25th anniversary.

Also Read: EXCLUSIVE: Saie Tamhankar says she “faced more criticism for Hunterrr than No Entry Pudhe Dhoka Aahey”



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/uKRxHbt
via IFTTT

Comments

Post a Comment

Popular posts from this blog

BREAKING: Interstellar back in cinemas due to public demand; Dune: Part Two to also re-release on March 14 in IMAX

-
A lot of Bollywood films have re-released off late but when it comes to Hollywood, a handful of classics have had a re-run in cinemas. Last month, Interstellar re-released and received a rocking response. However, it just had a one-week run. If you missed watching the cult film in cinemas, here’s a reason for you to rejoice. The film will be back on the big screen on March 14, that too in IMAX. Moreover, Warner Bros will also bring back Dune: Part Two on the same day in theatres. A source told Bollywood Hungama, “Interstellar has a huge demand as it’s a film worth watching in theatres, that too IMAX. However, it re-released on February 7 and had to discontinued from February 14 to accommodate the new releases, Chhaava and Captain America: Brand New World. Both these films got a release in IMAX as well.” The source continued, “Many were aware that Interstellar had just a one week run. Hence, it held very well in the weekdays, collecting Rs. 2 crore plus. Yet, there was a section of mo...
Read more

‘I lied to get the part’: Melvyn Hayes on his ‘angry young man’ beginnings – and It Ain’t Half Hot Mum

-
He was tipped to be the next Richard Burton – but ended up as crossdressing Gunner Gloria in the now controversial sitcom. As his breakthrough classic returns to the screen, Hayes looks back One day in 1957, Melvyn Hayes was on the set of a film called Woman in a Dressing Gown when a man sat down next to him. “I was getting paid £5 a day and I’d been on location for three days,” the actor recalls. “All I had to do was walk up to a house and put a newspaper through a letterbox. That was my part. Finished. I said to this bloke, ‘I can’t believe the waste of money on this film. Take me. You could have got a newspaper boy on £1 a day to do what I’m doing.’ Then I said, ‘What do you do then, you lazy bugger?’ And he said, ‘I’m the producer.’” Hayes, now 89, giggles at the memory of the cheek of himself at 23. Back then, £5 a day was a decent whack. His first job in showbiz, in the early 1950s, was as assistant to The Great Masoni, a magician who tasked Hayes with “disappearing twice daily...
Read more

EXCLUSIVE: Mona Singh gears up for an intense role in an upcoming web series; Deets inside!

-
Mona Singh has long been admired for her exceptional performances on screen. Known for her distinct charm, she consistently brings depth and authenticity to every role, captivating audiences with her flawless portrayals. Her on-screen presence is magnetic, exuding a unique appeal that resonates with her fans. Now, Mona is set to take on a new challenge, preparing for a powerful and intense performance in an upcoming series. A source close to the actress shared that Mona is leaving no stone unturned in her preparation. “Mona is really preparing for an intense and power-packed performance,” the source revealed. “She’s changed her perfume to something strong and intense, and her music playlist has shifted from soft melodies to loud, bass-heavy tracks! She’s going to create magic!” With this new approach, Mona is set to create magic on screen, and fans can expect yet another memorable performance from the talented actress. As she is set to appear in an action-packed avatar. She is givin...
Read more