Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Amitabh Bachchan to begin shooting for sequel of Kalki 2898 AD in May: Report

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Actor Amitabh Bachchan is gearing up for an action-packed return to the dystopian sci-fi universe of Kalki 2898 AD. According to a recent report by Mid-Day, the veteran actor will commence shooting for the highly anticipated sequel, Kalki 2, in May 2025. With an expanded role as Ashwatthama, Bachchan’s fans are in for a treat as the sequel promises a grander narrative, intense action sequences, and a clash of titans featuring co-stars Prabhas, Kamal Haasan, and Deepika Padukone.

After wrapping up the emotionally charged 16th season of Kaun Banega Crorepati (KBC), Bachchan is shifting his focus to this cinematic spectacle, directed by Nag Ashwin. Here’s everything we know about his upcoming venture.

 

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Expanded Screen Time and Action as Ashwatthama A source close to the production revealed, “He begins shooting in May, and his screen time has been increased. Filming is expected to continue till June 15.” Bachchan, who portrayed the immortal Ashwatthama from the Indian epic Mahabharata in the first film, will dive deeper into the character in Kalki 2. The insider added, “As Bachchan plays an immortal being, he will also be seen doing more action with weapons.”

The sequel will pick up from the events of Kalki 2898 AD (2024), focusing on Ashwatthama’s journey alongside Bhairava/Karna (Prabhas) as they work to rescue Sumathi’s (Deepika Padukone) unborn child. The stakes are higher this time, with the duo facing off against the sinister Supreme Commander Yaskin, played by Kamal Haasan. “It will be grander than the last one as Prabhas and Bachchan also confront the evil Yaskin. So, three titans will clash,” the source teased. New Worlds and Tribes in Kalki 2 Kalki 2 is set to expand the universe introduced in the first film with the addition of a fourth world, Flux Lands, and a new tribe called the Nomens. While a 30-day filming schedule was completed last year, the team still has significant action portions left to shoot. A massive set has been constructed on the outskirts of Hyderabad, where the crew will film key sequences. Notably, the first film was shot in Shankarpally, and this time, the production is scaling up for an even more ambitious vision. Bachchan is expected to begin prepping for his role by the end of March 2025, ensuring he’s ready to bring Ashwatthama’s heroic yet complex persona to life once filming kicks off.

Amitabh Bachchan’s Packed Schedule Post-Kalki 2, Bachchan shows no signs of slowing down. After wrapping up the sequel by mid-June, he is slated to start shooting for the next season of Kaun Banega Crorepati in July 2025, with the quiz show set to air in August. The 82-year-old legend continues to juggle his commitments seamlessly, balancing high-octane films with his beloved television presence.

As Amitabh Bachchan prepares to wield weapons and dive into action once again, Kalki 2 is shaping up to be one of 2025’s most anticipated releases. Stay tuned for more updates on this epic sci-fi saga!

Also Read: Amitabh Bachchan on the popularity of ‘Rang Barse’: “We had no idea that the song would go so far”



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