Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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James Bond won’t die on my watch, says Austrian who wants ownership of 007

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Exclusive: Property developer making trademark challenge claims the spy franchise is in mortal danger

“James Bond will not die on our watch,” the businessman challenging the ownership of the rights to 007’s name has said, claiming he is motivated by concerns about the future of the multibillion-pound global spy franchise.

The Guardian revealed on Friday that Josef Kleindienst, the Austrian property developer who is building a $5bn luxury resort complex called the Heart of Europe on six artificial islands off Dubai, is challenging the trademark ownership of the James Bond name in the UK and the European Union.

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