Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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The Brutalist and Emilia Perez’s voice-cloning controversies make AI the new awards season battleground

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Two leading contenders for Oscars this year have revealed use of artificial intelligence in the editing suite – will it affect their chances?

The use of artificial intelligence could become a ferocious battleground during movie awards season, as at least two major contenders were revealed to have used voice-cloning to enhance actors’ performances.

In an interview with moving-image tech publication Red Shark News, The Brutalist editor Dávid Jancsó said that, in an effort to create Hungarian dialogue so perfect “that not even locals will spot any difference”, Jancsó fed lead actors Adrien Brody and Felicity Jones’s voices into AI software, as well his own.

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