Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Netflix announces premiere of Oscar-nominated live action short film Anuja in February

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On Wednesday night, Netflix announced the premiere of Oscar-nominated live action short film ‘Anuja’ on February 5, 2025 bringing this poignant and inspiring story to a global audience across 190 countries. Crafted by the husband-and-wife duo Adam J. Graves (Director, Producer) and Suchitra Mattai (Producer), Anuja offers a hopeful and heartfelt tale of resilience, love, and opportunity amidst hardship.

The trailer follows Anuja, a gifted nine-year-old girl, and her seventeen-year-old sister, Palak, as they work in a back-alley garment factory. When a compassionate teacher offers Anuja the chance to attend an elite boarding school, the sisters face challenges that test their bond and resilience, culminating in a life-altering decision—one faced by countless young girls worldwide.

Expressing her excitement, Mindy Kaling, producer of Anuja, shared, "It is a dream come true to have Anuja on Netflix, where it can be seen by the worldwide audience it deserves. I’m so grateful to Bela Bajaria and Netflix India for seeing what I saw in this beautiful short film!” Adam J. Graves added, “Suchitra and I are incredibly grateful that Anuja has found a home on Netflix. This story of hope was brought to life through collaboration with so many talented and passionate people.  And we are thrilled that the results of our collective dedication can finally be enjoyed by audiences around the world."

 

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Anuja, starring Sajda Pathan and Ananya Shanbhag in lead roles, has the backing of a remarkable team of producers which not only Suchitra Mattai, Mindy Kaling but also Guneet Monga Kapoor, Krushan Naik, Aaron Kopp, Devananda Graves, Michael Graves,  Ksheetij Saini and Alexandra Blaney. Priyanka Chopra Jonas and Anita Bhatia are on board as Executive Producers. Co-Executive Producers include Archana Jain, Susan MacLaury, Albie Hecht. The film’s authenticity is deeply rooted in collaboration with Mira Nair’s Salaam Baalak Trust, a nonprofit empowering street and working children, with lead actor Sajda Pathan, herself a beneficiary, delivering a stellar performance.

Along with an Academy Award nomination for Best Live Action Short, Anuja has already captured global attention. Now, with its Netflix debut on February 5, 2025, this powerful story of sisterhood and hope, aims to leave an even greater impact.

Also Read: Oscar-nominated Anuja star Sajda Pathan to meet Priyanka Chopra? Here’s what we know!



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