Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Grafted review – Face/Off-style skin-graft horror has layers of punky attitude

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A Chinese student arrives in New Zealand and continues her father’s experimental research in Sasha Rainbow’s cosmetic chiller

Fans of The Substance will probably appreciate this low-budget Kiwi body horror, intent as it is on tearing holes in the human meat carapace in order to question modern beauty standards. Grafted is actually more superficial than Coralie Fargeat’s film in terms of what it says about appearance – but that is somehow fitting and ably concealed by director Sasha Rainbow with a heavy grouting of punky attitude.

Chinese student Wei (Joyena Sun) arrives in New Zealand as an overseas student low on self-confidence, partly because of her facial birthmark. Her father, who also had one, died conducting experimental grafting research; his brilliant daughter – wanting to make him proud and herself beautiful – resolves to pick up where he left off. After she settles in at the house of her cousin Angela (Jess Hong), she gets her opportunity when she is cherrypicked by sleazy lecturer Paul (Jared Turner) to help out in his lab.

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