EXCLUSIVE: Makers of Maa upset with distributor due to release strategy and distribution of shows of the Kajol-starrer

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The latest release, Maa, has managed to put up impressive numbers in its first two days, thanks to the casting of Kajol, the horror genre, and positive word of mouth. However, the makers are unhappy with the release strategy and distribution of the film. A source close to the film told Bollywood Hungama, “Maa has released in around 1500 screens and ideally, a film like this should have got a screen count of around 2000. After all, it has the association of Ajay Devgn and Kajol and moreover, it is a horror film, which is the flavour of the season. Sadly, that didn’t happen and also it was noticed by the makers that the shows weren’t properly allotted across cinemas. Though it’s a horror film, it also appeals to the family as evident by its title and the U/A rating. Hence, it should have got prominent showcasing in the afternoon and evening and also overall more shows but in many places, that hasn’t happened.” The source continued, “As a result, the makers are displeased with the arran...
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Bollywood Star Ayushmann Khurrana appointed ambassador for FICCI Frames as the Face of the Media and Entertainment Industry of India

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FICCI Frames is gearing up to celebrate its 25th anniversary this year with Bollywood star Ayushmann Khurrana as its brand ambassador. The theme of this year is ‘RISE: Redefining Innovation, Sustainability, and Excellence’ which underscores the transformative impact of FICCI FRAMES in shaping narratives, fostering creativity, and driving the evolution of the Media & Entertainment industry.

As FICCI Frames has evolved into an essential platform for collaboration, Mr Khurrana’s involvement as a brand ambassador further underscores the importance of the event in uniting industry leaders and creative talents alike. Mr Kevin Vaz, Chair, FICCI Media and Entertainment Committee & CEO, Entertainment, Jiostar said, “The silver jubilee edition of FICCI FRAMES is a celebration of 25 years of excellence and a tribute to the legacy we have built-in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of FICCI FRAMES. His association will elevate this milestone event and inspire future generations of storytellers and creators.”

Speaking of his association with FICCI Frames, Mr Ayushmann Khurrana said, “It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year. As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India's rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.

The 25th edition of FICCI Frames promises to be a grand affair, with a renewed focus on new-age technologies such as artificial intelligence, digital content creation, virtual reality, and the metaverse, alongside traditional media and entertainment. With Ayushmann Khurrana as the brand ambassador for this landmark occasion, the 25th anniversary promises to be a blend of star power, industry innovation, and global relevance.

Also Read: Ayushmann Khurrana pens heartfelt birthday message for wife Tahira Kashyap’s 42nd birthday



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