After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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‘I want to make movies for my people’: Jane Schoenbrun on making a soon-to-be cult classic

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The writer-director’s film I Saw the TV Glow brings together themes of fandom, pop culture obsession and trans identity

For the writer-director Jane Schoenbrun, making their highly anticipated follow-up to the breakout indie horror We’re All Going to the World’s Fair was a starkly different process. While their debut cost about $100,000 to make and felt like the result of 10 people running wild in the woods somewhere, far off the grid, I Saw the TV Glow was something else entirely: a budget larger than anything they had worked with before, a giant machine where everything had to move in careful synchronization.

“It was so different that it was almost like working in a different medium,” Schoenbrun said. “I really tried to take advantage of that with this film. I tried to make something that could be like almost painted. So many images in this film were so labored over.”

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