Bhool Chuk Maaf's 'Zero VPF' buzz SHAKES the industry; likely to spark FURY among struggling, independent producers

Yesterday, on May 15, Maddock Films, the producers of Bhool Chuk Maaf and PVR Inox, in a joint statement, announced that the Rajkummar Rao-Wamiqa Gabbi starrer Bhool Chuk Maaf will arrive in cinemas on May 23. The official statement did not answer the question that was on the minds of several people in the industry and trade – is the romcom arriving on OTT in two weeks, as reported by a section of the media? Some stakeholders in the industry believed that one should wait for an answer from either of the two parties before jumping to conclusions. However, some believe that since both the producer and multiplex chain didn’t choose to address this aspect, it confirms the speculations. There’s also a claim that the OTT-theatrical window might be more than two weeks and a clear answer would emerge in a few days. While everyone was trying to process this development, another aspect of the release of Bhool Chuk Maaf has also come to light – the clause of the VPF waiver. Some sources in the t...

‘Ideal’ movie running time is 92 minutes, poll claims

Survey of 2,000 Americans conflicts with the box-office records being broken for film running well over two hours

A market research poll claims to have established that 92 minutes is the “ideal” movie length for American audiences.

According to Talker Research (formerly OnePoll US), an online survey conducted in April with 2,000 Americans concluded that respondents opted for 92 minutes as their preferred running time. Fifteen per cent said that films over 120 minutes (two hours) were acceptable, while only 2% were happy with a movie longer than 150 minutes (2.5 hours).

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