EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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‘Ideal’ movie running time is 92 minutes, poll claims

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Survey of 2,000 Americans conflicts with the box-office records being broken for film running well over two hours

A market research poll claims to have established that 92 minutes is the “ideal” movie length for American audiences.

According to Talker Research (formerly OnePoll US), an online survey conducted in April with 2,000 Americans concluded that respondents opted for 92 minutes as their preferred running time. Fifteen per cent said that films over 120 minutes (two hours) were acceptable, while only 2% were happy with a movie longer than 150 minutes (2.5 hours).

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