Ugaoo welcomes Jackie Shroff as brand ambassador

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In a move as bold as it is rooted, Ugaoo — India’s #1 home gardening company — has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration with the well-known environmentalist marks a pivotal moment for Ugaoo as it evolves from a green brand adored by urban audiences to a cultural mainstay across India’s Tier 2 and 3 cities. Having spent a decade cultivating a greener India, Ugaoo has played a key role in shaping how urban Indians perceive and interact with nature in their everyday lives. The brand has steadily built emotional equity through a strong content-first strategy, using storytelling, community-driven campaigns, and relatable plant care content to make gardening less intimidating and more joyful for everybody. Ugaoo’s digital presence has cultivated a loyal, plant-loving community that views houseplants not just as décor, but as meaningful companions, symbols of personal growth, and tools for emotional expression. As Ugaoo enter...
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Stephen Herbert obituary

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My friend and collaborator Stephen Herbert, who has died aged 71, was a moving image historian who spent a number of years as head of technical services at the BFI Southbank cinema in London, also working for the BFI’s Museum of the Moving Image.

Later on, his knowledge of early visual media was sought out by academics, museums, programme makers and film producers, and his expertise in all things to do with the Victorian photographer Eadweard Muybridge led to a visiting research fellowship at Kingston University.

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