After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Literary satire American Fiction takes Toronto film festival’s top award

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Cord Jefferson’s story of a novelist (Jeffrey Wright) grappling with the publishing industry’s expectations of black writers is now practically guaranteed serious Oscar consideration

American Fiction, the literary satire starring Jeffrey Wright as a novelist grappling with the publishing industry’s expectations of black writers, has won the Toronto international film festival’s influential People’s Choice award, a result that practically guarantees it serious Oscar consideration and contention for major awards.

Described by the Guardian as “hilarious and withering”, American Fiction triumphed over pre-festival favourites such as Alexander Payne’s The Holdovers and Hayao Miyazaki’s final film The Boy and the Heron, which were named the runners-up. It is written and directed by Cord Jefferson, a credited writer on TV shows including The Good Place, Watchmen and Station Eleven, and now making his feature directing debut.

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