The Mother of All Lies review – pursuing the truth of Morocco’s brutal dictatorship years

Asmae El Moudir employs a delicate mix of handmade replicas and oral testimony to brilliantly evoke personal and collective trauma Between those who refuse to remember and those who struggle to forget, a tumultuous clash of minds occupies the centre of Asmae El Moudir’s inventive documentary, a prize-winner at last year’s Cannes film festival. Through a constellation of clay figurines and dollhouse-style miniature sets, most of which were constructed by El Moudir’s father, the director recreates her oppressive childhood in the Sebata district of Casablanca. Under the watchful eyes of her domineering grandmother Zahra, all personal photos are banished from the house, save for a picture of King Hassan II. The delicate mix of handmade replicas and oral testimony brilliantly evokes the personal and collective trauma that stem from Morocco’s “Years of Lead” – a period of state brutality under Hassan II’s dictatorial rule. Lingering on the nimble fingers of El Moudir’s father as he puts t

Katrina Kaif becomes first Indian brand ambassador for Japanese fashion giant UNIQLO

Katrina Kaif is now the first Indian brand ambassador for the Japanese global fashion giant, UNIQLO. This announcement marks a significant moment in the history of Indian representation on the global stage. Katrina Kaif perfectly embodies the company's unwavering commitment to quality, affordability, and sustainability, which have been consistent values celebrated by the brand.

The actress, when asked about this association stated, “I am very excited about my partnership with UNIQLO. Personally, I have always been fascinated with Japanese culture and their design aesthetics. UNIQLO has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile, and perfect to build one’s everyday wardrobe with.”

 

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Katrina Kaif's global icon status highlights UNIQLO's strategic decision, leveraging India's expanding fashion market and the youth demographic who admire her style and charitable endeavours. Alongside her role as UNIQLO's ambassador, Katrina also serves as the brand ambassador for Etihad Airways. ALSO READ: Salman Khan and Katrina Kaif starrer Tiger 3 to give ‘Tiger Ka Message’ on September 27 ahead of trailer launch



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