The Mother of All Lies review – pursuing the truth of Morocco’s brutal dictatorship years

Asmae El Moudir employs a delicate mix of handmade replicas and oral testimony to brilliantly evoke personal and collective trauma Between those who refuse to remember and those who struggle to forget, a tumultuous clash of minds occupies the centre of Asmae El Moudir’s inventive documentary, a prize-winner at last year’s Cannes film festival. Through a constellation of clay figurines and dollhouse-style miniature sets, most of which were constructed by El Moudir’s father, the director recreates her oppressive childhood in the Sebata district of Casablanca. Under the watchful eyes of her domineering grandmother Zahra, all personal photos are banished from the house, save for a picture of King Hassan II. The delicate mix of handmade replicas and oral testimony brilliantly evokes the personal and collective trauma that stem from Morocco’s “Years of Lead” – a period of state brutality under Hassan II’s dictatorial rule. Lingering on the nimble fingers of El Moudir’s father as he puts t

Sonam Kapoor becomes spokesperson for hair care brand Kérastase

French Luxury hair care brand, Kérastase is delighted to reveal Sonam Kapoor as their brand spokesperson in India! The Bollywood star known for her impeccable fashion choices, is looking radiant in her new hair campaign with the brand!

“For me, self-care is something I’ve always believed in! When you’re travelling, working, and trying to play multiple roles at the same time it’s so important to make sure that you invest in the right kind of care. Kérastase is a brand I deeply resonate with. It not only stands for innovative luxurious hair products but also for the message they deliver to women: dare to be who you want, because you have the potential! I’m so excited for our collaboration!” says Sonam Kapoor.

Kérastase has been in India since 2005 and is now well known for its innovative and luxurious hair care offering that it brings to consumers through salons across 41 cities in India and through its own DTC platform www.kerastase.in. Today it is the leading luxury hair care brand in the world thanks to its philosophy and mission which goes much deeper than just hair!

“For us at Kérastase, it’s all about our consumers, the women who trust us. We use science and technology in hair care to help hair reach its full potential. Our brand line is You dare, We care -it’s a simple promise to women telling them to go after what they want – that new hair colour or new hair cut or new hair style, because they have a brand that will care for their hair- that will repair it, nourish it and make it shine!” says Anjali Pai, GM Kérastase India. ALSO READ: Sonam Kapoor wishes to do commercial films, family entertainers: “I wish to do more such films that is hopefully loved by everyone”



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