Jackky Bhagnani returns to acting after six years with Independence Day anthem 'Tere Rang Mein': "I wanted the street credibility and respect of Gen Z"

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Jackky Bhagnani has returned to acting after a six-year gap with the Independence Day anthem 'Tere Rang Mein,' released under his music label Jjust Music. The actor-producer said the song offered him an opportunity to return to the screen with a project that was personally meaningful to him. Bhagnani described himself as a patriot and said the nature of the song played an important role in his decision to face the camera again. “I am a patriot by heart. It’s been quite some time since I faced the camera. So, I thought the best way to come back is with the right cause,” Bhagnani said. The actor's return comes after several years of focusing primarily on film production. According to Bhagnani, stepping away from acting was a conscious decision as he worked behind the scenes and became more involved in producing films. Jackky Bhagnani on focusing on film production Bhagnani said his experience as a producer made him rethink the way he wanted to approach his acting career. He ...
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Kapil Sharma becomes brand ambassador for gaming platform Zupee

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Zupee today announced popular entertainer Kapil Sharma, as its new brand ambassador. By joining forces with Kapil Sharma, Zupee seeks to expand its presence in the rapidly expanding realm of skill-based online gaming and cementing its leadership position in Ludo, while also offering a wide array of engaging casual and board games.

Zupee announced its latest campaign, ‘India Ka Apna Game’ which celebrates the deep bond and nationwide popularity of Ludo, honoring its strong connection among the masses, while further extending the platform's outreach. With this partnership, Zupee further adds to its esteemed celebrity associations which also include stars like Salman Khan.

The campaign's objective is to evoke a deep-rooted affection for Zupee’s flagship product, Ludo. This initiative goes beyond just fostering a spirit of enjoyment and thrill, it also aims to democratize Ludo, making it accessible and inclusive across various social backgrounds and diverse audiences.

Dilsher Singh Malhi, the CEO and Founder of Zupee expressed his excitement about the partnership, stating, "Kapil Sharma, one of India's most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honouring the affection it holds in the hearts of the nation.”

Kapil Sharma says, "I am delighted to be a part of Zupee, a brand that shares my passion for gaming. Their innovative approach and commitment to meaningful entertainment make them stand apart in the online gaming industry. Ludo, their flagship product, has won the hearts of millions with its engaging gameplay. I am excited to join in spreading the love for Ludo and be a part of this incredible partnership.”

In addition to the presence of Kapil Sharma, the campaign also includes esteemed sports personalities including former Indian cricketer Harbhajan Singh, former Indian professional hockey player Sardar Singh, Indian freestyle wrestler Yogeshwar Dutt and Indian Kabaddi player Pawan Sehrawat engaging in a playful discussion about which game truly represents ‘India Ka Apna Game’.

Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia, says “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as 'India Ka Apna Game' in a fun and quirky way.”

This association is structured by ‘PAB - People As Brand’, conceptualized by Leo Burnett and produced by Prodigious. ALSO READ: Kapil Sharma on inviting PM Modi to The Kapil Sharma Show; says, “Modi Ji did not reject the invitation”



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