EXCLUSIVE: Dhurandhar completes its glorious run in IMAX as Avatar: Fire And Ash takes over; single screens, Gaiety-Galaxy SKIP Hollywood biggie; continue with Ranveer Singh-starrer

-
Dhurandhar, which is all set to become the biggest hit of the year, enters the third week of its release today. The film overperformed in its second week and is now all set for another huge week from today. The Ranveer Singh-starrer also had a release in the IMAX version. However, its IMAX run ended yesterday, on December 18. This is because Avatar: Fire And Ash has now taken over all the IMAX screens across India and also the world. Directed by James Cameron, the fantasy drama is known for its spellbinding visuals. Hence, it makes for an ideal watch in IMAX theatres. It's no wonder that its shows in the IMAX cinemas got filled first. Nevertheless, Dhurandhar had a glorious run in the IMAX version. The film also had a big screen appeal which enticed people to check it out in IMAX. Interestingly, the film didn’t get a release in IMAX on the day of its release due to late delivery of prints. But once the issue settled, the film managed to score big time in the wide-screen cinemas. ...
Post a Comment

Kapil Sharma becomes brand ambassador for gaming platform Zupee

-

Zupee today announced popular entertainer Kapil Sharma, as its new brand ambassador. By joining forces with Kapil Sharma, Zupee seeks to expand its presence in the rapidly expanding realm of skill-based online gaming and cementing its leadership position in Ludo, while also offering a wide array of engaging casual and board games.

Zupee announced its latest campaign, ‘India Ka Apna Game’ which celebrates the deep bond and nationwide popularity of Ludo, honoring its strong connection among the masses, while further extending the platform's outreach. With this partnership, Zupee further adds to its esteemed celebrity associations which also include stars like Salman Khan.

The campaign's objective is to evoke a deep-rooted affection for Zupee’s flagship product, Ludo. This initiative goes beyond just fostering a spirit of enjoyment and thrill, it also aims to democratize Ludo, making it accessible and inclusive across various social backgrounds and diverse audiences.

Dilsher Singh Malhi, the CEO and Founder of Zupee expressed his excitement about the partnership, stating, "Kapil Sharma, one of India's most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honouring the affection it holds in the hearts of the nation.”

Kapil Sharma says, "I am delighted to be a part of Zupee, a brand that shares my passion for gaming. Their innovative approach and commitment to meaningful entertainment make them stand apart in the online gaming industry. Ludo, their flagship product, has won the hearts of millions with its engaging gameplay. I am excited to join in spreading the love for Ludo and be a part of this incredible partnership.”

In addition to the presence of Kapil Sharma, the campaign also includes esteemed sports personalities including former Indian cricketer Harbhajan Singh, former Indian professional hockey player Sardar Singh, Indian freestyle wrestler Yogeshwar Dutt and Indian Kabaddi player Pawan Sehrawat engaging in a playful discussion about which game truly represents ‘India Ka Apna Game’.

Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia, says “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as 'India Ka Apna Game' in a fun and quirky way.”

This association is structured by ‘PAB - People As Brand’, conceptualized by Leo Burnett and produced by Prodigious. ALSO READ: Kapil Sharma on inviting PM Modi to The Kapil Sharma Show; says, “Modi Ji did not reject the invitation”



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/5SGLCRJ
via IFTTT

Comments

Post a Comment

Popular posts from this blog

The Miracle Club review – Maggie Smith can’t save this rocky road trip to Lourdes

-
Laura Linney is upstaged by older co-stars Smith and Kathy Bates in this sentimental tale about a group of Dublin women who go on a spiritual journey together Who’s up for a golden-hued heartwarmer set in 60s Ireland starring Kathy Bates and Maggie Smith about women with secret fears and dreams going on a church trip to Lourdes and finally finding the real miracle is their new compassion for each other? The answer to this question could well have been … me. I have a liking for a gentle tale and there is nothing necessarily wrong with, just occasionally, showing Ireland and the church of this period with something other than outrage and horror. But The Miracle Club does not at any time, to use a discredited metaphor, throw away its crutches and walk. And it’s painful to note that this is largely because of the way film can’t convincingly use that estimable actor Laura Linney in a central role. She is upstaged by the older, fruitier performances and doesn’t hold her own with a more seri...
Read more

BREAKING: Interstellar back in cinemas due to public demand; Dune: Part Two to also re-release on March 14 in IMAX

-
A lot of Bollywood films have re-released off late but when it comes to Hollywood, a handful of classics have had a re-run in cinemas. Last month, Interstellar re-released and received a rocking response. However, it just had a one-week run. If you missed watching the cult film in cinemas, here’s a reason for you to rejoice. The film will be back on the big screen on March 14, that too in IMAX. Moreover, Warner Bros will also bring back Dune: Part Two on the same day in theatres. A source told Bollywood Hungama, “Interstellar has a huge demand as it’s a film worth watching in theatres, that too IMAX. However, it re-released on February 7 and had to discontinued from February 14 to accommodate the new releases, Chhaava and Captain America: Brand New World. Both these films got a release in IMAX as well.” The source continued, “Many were aware that Interstellar had just a one week run. Hence, it held very well in the weekdays, collecting Rs. 2 crore plus. Yet, there was a section of mo...
Read more

EXCLUSIVE: Mona Singh gears up for an intense role in an upcoming web series; Deets inside!

-
Mona Singh has long been admired for her exceptional performances on screen. Known for her distinct charm, she consistently brings depth and authenticity to every role, captivating audiences with her flawless portrayals. Her on-screen presence is magnetic, exuding a unique appeal that resonates with her fans. Now, Mona is set to take on a new challenge, preparing for a powerful and intense performance in an upcoming series. A source close to the actress shared that Mona is leaving no stone unturned in her preparation. “Mona is really preparing for an intense and power-packed performance,” the source revealed. “She’s changed her perfume to something strong and intense, and her music playlist has shifted from soft melodies to loud, bass-heavy tracks! She’s going to create magic!” With this new approach, Mona is set to create magic on screen, and fans can expect yet another memorable performance from the talented actress. As she is set to appear in an action-packed avatar. She is givin...
Read more