After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Luther: The Fallen Sun review – grisly violence takes starring role

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Feature incarnation of the Idris Elba cop drama sees a ropey but savage snuff-porn plot get too much explicit attention

Neil Cross’s smash-hit BBC TV crime drama now gets its own standalone feature film, with Idris Elba returning as the troubled London police officer John Luther, effectively continuing the story from the end of the fifth season. This may well play very effectively to the show’s fanbase and there’s certainly an alpha supporting cast including Cynthia Erivo, Andy Serkis and Hattie Morahan.

But I have to say – and those squeamish about spoilers and cliches had better look away now – that without the extended context of longform TV, the greater emphasis on explicit, violent horror is a bit exhausting. The serial-killer accessories feel hand-me-down; the Scandi noir touch is spurious and storylines in the movies about evil criminal plans to livestream snuff-porn are frankly always lame and implausible. At the dawn of the internet age, the snuff-internet-porn-themed film actually became its own yucky and naive subgenre, with movies such as Marc Evans’s My Little Eye and Olivier Assayas’s Demonlover, and it doesn’t deserve a comeback now.

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