After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Cinemas to celebrate Pathaan Week from February 20 to 23, to show the film only at Rs 110

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The Shah Rukh Khan starrer Pathaan has been ruling the box office right from the time its advance bookings were opened last month. The spy action film, which is directed by Siddharth Anand, recently crossed the Rs 500 crores nett mark in India and is now all set to reach Rs 1000 crores gross worldwide. To celebrate this feat, theatre owners across India have decided to hold Pathaan Week from February 20 to 23 by showing the film for only Rs 110. The makers had already slashed the ticket prices to Rs 110 for the film’s fourth weekend (till today). Now the same will continue for the weekdays as well. Sharing the news, Rohan Malhotra, Vice President, Distribution, YRF, said, “2023 has started extremely well not just for YRF with Pathaan but also for the entire exhibition circuit and we couldn’t be happier. The biggest all-time blockbuster Pathaan, which is the latest offering from Aditya Chopra’s YRF Spy Universe, has been entertaining audiences globally since its release and it is amazing that all the leading multiplex chains are coming together to celebrate the contribution of this film towards the Hindi film industry.” He added, “It is going to be Pathaan Week across these participating cinemas with tickets priced at flat Rs 110. This is a celebration of Shah Rukh Khan, Deepika Padukone, John Abraham, YRF, Siddharth Anand and also the YRF Spy Universe that is churning out the biggest action spectacles that India has ever seen and is setting new benchmarks and records with every film!” As shared by the makers, Pathaan saw a jump in numbers in India on its fourth Saturday (yesterday) by earning Rs 3.32 crore nett. The film’s worldwide gross number till yesterday is at Rs 988 crores. Also Read: Tom Cruise is a fearless actor, Shah Rukh Khan is the same, says Pathaan’s action coordinator Casey O’Neill

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