After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Remake of Mahesh Bhatt directorial Arth shelved, director Revathi claims, “I have postponed it for now”

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What happened to the remake of Mahesh Bhatt’s Arth that Revathi was supposed to direct? Announced in 2019 with much fanfare, the project had the blessings of Bhatt. It was to feature Swara Bhaskar in Shabana Azmi’s role.

Remake of Mahesh Bhatt directorial Arth shelved, director Revathi claims, “I have postponed it for now”

Of all the iconic roles, that the formidable Shabana Azmi has played the one that stands out as super-iconic is the deserted wife in Mahesh Bhatt’s Arth. That role, admits Shabana to a large extent, defined the shape of her career.

However, it seems the idea of a trying to redo Arth has been dropped. Says Revathi, “That project did not fall into place with the right actors. I have postponed it for now. We are actually doing a take on the subject, an idea that remained unexplored in the original. I didn’t want to do a faithful remake. I wanted to take the characters into a different direction.”

Incidentally, Revathi played Shabana’s role in Balu Mahendra’s Marapudiyam, the Tamil version of Arth.

Also Read: Mahesh Bhatt gives verdict for Pooja Bhatt starrer ‘Chup’; says, ‘has audacity & stands tall all alone’



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