After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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For The Holidays, You May Once Again Purchase Rihanna’s Fenty Beauty Fragrance

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Since Rihanna introduced her debut fragrance, Fenty Eau de Parfum ($140), in 2021, demand for the scent has been so high that it has already been depleted not once but repeatedly. But right now, in addition to refilling the scent, the Bad Gal has launched a limited-edition Fenty scarf looped around the characteristic amber-colored bottle as part of a unique gift box that costs $140. The fragrance, which was created by Rihanna and was influenced by the places she has been, is a mix of sweet and spicy aromas. Its key components include magnolia, musk, tangerine, and Bulgarian rose. The Love on the Brain singer once stated during a media briefing that she desired a rich color that genuinely reflected both genders from all walks of life, which is another reason why the color of the brand's bottles is crucial. She continued by saying that brown was her favorite hue at the moment. I consider myself to be brown. Brown is the color of my ancestry. If I want to create a scent that is a true reflection of who I am, then the shape of the bottle itself needs to be congruent with that. As a result, I wanted to find something brown that was also transparent so that you could see the liquid within and the scent you would soon be experiencing. At this point, she chose the same color for both of the scarves, which serve the dual purpose of being both gift wrap and an accessory. It would appear that the billionaire Bad Gal will have a busy holiday season ahead of her, what with the release of Rihanna's Savage X Fenty Show Vol. 4 in November, which is expected to feature a celebrity lineup, and her much-anticipated performance at the Super Bowl halftime in February.

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