Akshay Kumar moves Bombay High Court to protect his personality rights amid AI deepfake threat
Bollywood superstar Akshay Kumar has approached the Bombay High Court seeking protection of his personality rights, becoming the latest A-list actor to take legal recourse amid growing concerns over the unauthorised use of celebrity identities through artificial intelligence and deepfake technology. The matter will be heard by the court on Wednesday. According to reports, the actor has filed a suit to safeguard his name, image, voice, likeness and overall persona from misuse by unknown individuals and digital entities. The move comes shortly after fellow actor Hrithik Roshan filed a similar plea before the Delhi High Court to protect his personal and digital identity from unauthorised commercial use. The issue of AI-generated deepfakes and digitally manipulated content has become a serious concern in the entertainment industry, with several high-profile figures recently turning to the courts for relief. Earlier this month, Justice Arif Doctor of the Bombay High Court granted interim ...
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