Melania documentary struggles in UK cinemas as Vue admits sales are ‘soft’

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Only one ticket sold for premiere of film about US first lady at Vue’s flagship London branch as insiders question launch strategy As film exhibitor strategies go, counter-programming is one of the most reliable. It worked for The Dark Knight and Mamma Mia!, released in the US on the same day in 2008, as well as for Dunkirk and Girls Trip in 2017 . In 2023, Barbie and Oppenheimer leveraged the tactic to the tune of $2.5bn in combined box office takings. This week we could see another example as Amazon releases its authorised documentary about Melania Trump in more than 100 UK cinemas. There it will compete against an already-eclectic slate of releases including the Jason Statham action film Shelter, the ape horror Primate , Bradley Cooper’s comedy-drama Is This Thing On? and Richard Linklater’s Jean-Luc Godard fictionalisation Nouvelle Vague . Continue reading... from Film | The Guardian https://ift.tt/KZHyf0R via IFTTT
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Season 2 of The Bridgertons has become the most-watched series of all time. Viewers spent 2.5 billion minutes watching it in the first week

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The second season of The Bridgertons has already managed to break the record for the number of views on Netflix. Streaming reported that in the first 28 days of the series' broadcast, users of the platform spent 627.11 million hours on it. The previous record belonged to the first part of the story about an aristocratic family - it scored 625.49 million hours watched. Meanwhile, the historical record on Netflix was not the last achievement of the sensational series. The independent company Nielsen presented the results of its research. So, the project from the Shondaland studio topped the rating of the most viewed pictures. Nielsen measured the time viewers spent watching movies and TV shows during the week of March 21-27. It is important to note that the company took into account only the minutes watched on TV; the analytics did not take into account mobile devices. The meter analyzed Netflix, Disney+, Amazon Prime Video, Hulu, and Apple TV+ projects.  The second season of The Bridgertons premiered on March 25, 2022. In the very first days of release, the Netflix hit scored more than 2.5 billion minutes of viewing. According to Deadline, citing Nielsen research, in the first week, the bulk of the project's audience was made up of women - 76% of the total number of viewers. Recall that the plot of the second season of "The Bridgertons" focuses on the older brother's personality - Anthony. The hero is determined to find a wife. His choice stops at the youngest of the Sharma sisters - the "diamond of the season." But Anthony's rational approach collapses when he realizes that he is in love with another. The second line of the rating was taken from the film "The Adam Project." It lags behind the Bridgertons by more than two to one, with 1.19 billion minutes spent on Netflix. The top three are closed by the culinary reality show Is It Cake?. Overall, according to Nielsen, viewers spent 30% of their time watching streaming content, the most significant proportion in television history.  

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