Ajay Devgn becomes investor and partner in Cartel Bros' GlenJourneys, a single malt whisky priced at Rs. 50,000

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Bollywood actors Shah Rukh Khan and Sanjay Dutt have recently ventured into the alcohol business, and now Ajay Devgn has joined the league with an impressive debut in the global alcobev space. He has introduced a premium 21-year-old single malt named GlenJourneys, priced at Rs. 50,000. Known for his diverse roles over the years, Ajay is now also an investor in Cartel Bros—the company behind the globally acclaimed Glenwalk, launched last year in collaboration with Sanjay Dutt. In an open chat with CNBC-TV18, the Bollywood star discussed his personal journey with alcohol, the rising international acclaim for Indian single malts, and his latest move into the whisky industry. Ajay Devgn has come on board Cartel Bros as both an investor and a partner for GlenJourneys. Best known for iconic roles like Vijay Salgaonkar in Drishyam, Devgn candidly shared that he once had a reputation for being a heavy drinker. “I’ve enjoyed drinking good alcohol ever since I was legally qualified to drink,” ...
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Season 2 of The Bridgertons has become the most-watched series of all time. Viewers spent 2.5 billion minutes watching it in the first week

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The second season of The Bridgertons has already managed to break the record for the number of views on Netflix. Streaming reported that in the first 28 days of the series' broadcast, users of the platform spent 627.11 million hours on it. The previous record belonged to the first part of the story about an aristocratic family - it scored 625.49 million hours watched. Meanwhile, the historical record on Netflix was not the last achievement of the sensational series. The independent company Nielsen presented the results of its research. So, the project from the Shondaland studio topped the rating of the most viewed pictures. Nielsen measured the time viewers spent watching movies and TV shows during the week of March 21-27. It is important to note that the company took into account only the minutes watched on TV; the analytics did not take into account mobile devices. The meter analyzed Netflix, Disney+, Amazon Prime Video, Hulu, and Apple TV+ projects.  The second season of The Bridgertons premiered on March 25, 2022. In the very first days of release, the Netflix hit scored more than 2.5 billion minutes of viewing. According to Deadline, citing Nielsen research, in the first week, the bulk of the project's audience was made up of women - 76% of the total number of viewers. Recall that the plot of the second season of "The Bridgertons" focuses on the older brother's personality - Anthony. The hero is determined to find a wife. His choice stops at the youngest of the Sharma sisters - the "diamond of the season." But Anthony's rational approach collapses when he realizes that he is in love with another. The second line of the rating was taken from the film "The Adam Project." It lags behind the Bridgertons by more than two to one, with 1.19 billion minutes spent on Netflix. The top three are closed by the culinary reality show Is It Cake?. Overall, according to Nielsen, viewers spent 30% of their time watching streaming content, the most significant proportion in television history.  

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