EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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"I step back"- Akshay Kumar apologises for his association with Elaichi brand; says he will donate the endorsement fee

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Akshay Kumar, who was roped in as the brand ambassador of Vimal Elaichi a couple of days back has "stepped back" after facing criticism from his fans. In a recent ad for the brand, Akshay was seen sharing screen with actors Ajay Devgn and Shah Rukh Khan, who are also brand ambassadors of the product. While the ad promotes elaichi, it falls under the category of surrogate advertising as the brand is famously known for selling tobacco.

Akshay Kumar apologises and steps down as brand ambassador of Vimal Elaichi; says he will donate the endorsement fee

Akshay Kumar’s entry into the Elaichi universe met with severe criticism from fans which has led to the actor apologisng for his association with the brand. The actor issued a statement on Thursday and said that he will be donating his endorsement fee. “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me,” he stated.

“While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes,” he added.

 

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On the work front, Akshay Kumar will next be seen in the film Prithviraj which also stars Sanjay Dutt, Sonu Sood, and debutant Manushi Chhillar. The historical drama will be released in theatres on June 3. Akshay has multiple films in his kitty including Mission Cinderella, Selfiee, Ram Setu, Bade Miyan Chote Miyan, and others.

ALSO READ: Akshay Kumar and Emraan Hashmi celebrate schedule wrap of Selfiee with cake, watch video



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